Tag Archives: Strategy

How to carry on demand management

Many successful companies have adopted the concept of demand and customer marketing. Disney, Procter & Gamble and Wal Mart chain stores have faithfully adopted this concept.
Bean is a very successful clothing and outdoor sports equipment catalogue mail order retailer, which is based on the establishment of marketing concepts. In 1912 the first internal circulation of papers, company founder.L.L. bean published the following statement: “I think until our goods is rotten and the customer is Liu satisfaction, then buy fee count grams. We would like to thank our customers who are not satisfied with the products they have come back. A view in. “In every aspect, Bean has the effect of making customers feel absolutely satisfied.””. In order to encourage employees to combat marketing concept, bean company decades Zhu has been in the office everywhere paste slogans, top write: “what is the customer? The customer is always our guest of honor, whether in personal selling or in the mail order sales, is the guest of honor. Customer is the band of his desire to us, so our work is to satisfy these desires, so that he and we all benefit. ”
In contrast to this, many companies claim to implement marketing ideas. But there is no micro to the needs of the customer and the united. Their marketing vice president, marketing manager only marketing plan and marketing research and so on the form of marketing. However, only these forms do not mean that they are the market as the center of the enterprise. The question is whether they are based on the changing customer needs and competitors’ strategies. Was originally very famous of some enterprises, such as general motors and IBM, Sears, Zo your chi, all lost considerable market share, because their marketing managers are not in response to the changing market to adjust its marketing strategy.