Tag Archives: Sociology

Marketing is not equal to marketing

Marketing social needs management
Marketing as a result of the exchange of goods to meet the needs and desires of the people
Life, is a kind of demand management, this nature itself makes it not a simple
The single act, is a complex, full of problems and contradictions of social activities.
Excellent marketing managers can realize these contradictions and conflicts.
Also can grasp the characteristics of the contradiction quickly find a solution to the problem.
Then, the social embodiment of the marketing of the market?
One is from the customer needs of society.
Kotler asked the manager to describe what they think of them at a number of seminars.
Today’s consumers. Their list is as follows:
(1) customers are becoming more and more elusive, and increasingly sensitive to prices.
(2) there is no time for them to ask for more convenience.
(3) they have seen more and more of the same grade products in the country’s suppliers.
(4) they are less sensitive to the brand of the manufacturer, and more and more acceptable.
Brand and no brand
(5) they have a high degree of service expectations
(6) they have no loyalty to the supplier.
Customer demand socialization is often the promotion of marketing must be adapted to it.
In order to achieve the goal of marketing, which is often required by marketing to the social side
Transition. The social marketing is not managed.
The two is from marketing their own ship miss contradictions.
Kotler also cited 6 marketing of their own social contradictions:
(1) there is no difference between the products of their products and their competitors.
(2) they are empty of services and resources that are not low.
(3) in the sale, their pricing and competitors are not far away.
(4) advertising costs more expensive, but the effect is getting worse
(5) they spend too much money on promotion.
(6) the cost of the sales staff is gradually increasing
The problem is that the company is trying to improve the market performance is facing a strong
Challenge. This is the reflection of the social contradiction of the marketing itself, and these spears
The solution to the shield of the marketing management and its improvement.