Tag Archives: Marketing Manager

The task of marketing from the marketing manager can not afford only2

In fact, anything that might serve customers sector, will affect customer interest in this company further. For example, customers call the company, may find difficult to obtain the required information. Or liaison departments not related; ordered products reach the hands of customers when defective, may be due to loose or manufacturing standards due to poor packaging; product delivery time may be due to incorrect information rather than stock had agreed late; the accounting sector to increase the previously unanticipated expenses, the out of the invoice may make customers feel at a loss, if other departments do not pay attention to customer satisfaction, more of these small errors are likely to occur . Thus affecting work performance marketing sector.
Therefore, an enterprise often because of the presence of the marketing department, other departments lacked customer mentality, they think the work of the marketing department is “manufacturing and customer satisfaction,” and they are only responsible for their own work in this sector, and with customers Satisfaction no much relationship. In fact, they have made a similar mistake; the marketing merely as selling and marketing to look into the matter only independent marketing department.
A company truly committed to the pursuit of profit should be allocated to the task of marketing the various departments, requiring all departments to comply with the “customer first” concept. for example. A truly customer-oriented R & D department, will from time to time to meet the staff and customers, working closely in new projects planned and other sectors, the competitor’s products as the benchmark, respectfully customers do expect the new product design the response and customer response as the basis for continuous improvement of the product. Such R & D department of the company’s marketing can make a significant contribution.
Since the marketing task can not be borne by the marketing manager of a person, then the company’s various department managers how to do and share marketing task? Other sectors did not share the marketing tasks like marketing managers publish advertising, conducted door to door, etc., but the implementation of the “customer first” principle in the practical work of the department. In particular, various departments within the enterprise marketing manager responsibility: Marketing is not and should not be equated to sell. “Customer first” is the key concept of marketing activities from beginning to end throughout the company’s creation and operation, marketing and market management is a tightly interlocking work.

he task of marketing from the marketing manager can not afford only

In actual operation, to make a marketing point of view is limited, it is only one company in the sector. In fact, the company’s marketing department is an agency of marketing and the implementation of the idea of marketing behavior. However, if management marketing marketing manager who only Lazi, the company probably will fall badly, even if the company has the industry’s best marketing manager, may still be lost in the market. Because marketing is a comprehensive company involved in systematic work, we need to collaborate in various sectors. Marketing managers are marketing managers, marketing task but can not just be borne by the marketing manager.
In some companies, many top executives of the company for the height of the failure rate of new products, the cost of advertising and sales rising, the market share of stagnation or decline, gross profit recession, as well as other signs of poor market performance and feel satisfaction. They are often seen as blindly blame the marketing manager, in fact, these ideas are one-sided.
Marketing guru Kotler had in the book include some of the president for marketing managers do not understand or dissatisfaction:
1993, KUB Jianye business management consultant to the company’s total planted 100 to do the survey, many of whom believe that the company’s marketing manager, “has failed and too wishful thinking.”
1993, report published by McKinsey consultants noted that many believe that the president of the company’s marketing manager, “the lack of imagination, seldom think of new ideas, but not forever express ideas and plans.”
In 1994, a report Booz Allen Hamilton published by the company, most top executives on the “brand managers have been unable to grasp the reality of the business,” warned the situation.
This can be seen, president of the marketing staff is not a minority but a well disappointed more common phenomenon. In fact, for this situation it is because of the marketing manager of responsibility or capability misunderstanding, or a marketing manager there are unreasonable expectations.
Hui, one of the founders of computer bitter David. Puck wisdom saying:. “Because marketing is too important so that tasks can not be responsible for the marketing of the marketing department alone.” This means that late, then not only the task of marketing or the burden borne by the marketing manager.