Tag Archives: Marketing Analysis

From the perspective of content marketing Analysis SEO

What is content marketing?
First of all, we have to know that content marketing is a marketing method that does not need to do any advertising or recommendation to allow our customers to get information, to understand and to promote the exchange of information. From the current point of view, mainly through the media, micro-blog and similar to the Baidu index of event marketing and so on.
Clear the location of the site
What is the industry that we are involved in? The main purpose of our website is to want to spread to the user what kind of information? I have compared with the industry veteran of the exchange, the idea of a unified web site is not to set up too much, the general control in the 2-3. More likely you don’t see the point, we is not hard to see, many industry Web site keywords really is endless, from the perspective of marketing content for your client, you will favor professional website, soon to get the information they want, and not half a day to see the focus.
Advice for new sites: at the start, content to content for the vertical industry, not rivalry with the spider, the vertical content to let each big search engine on your website and precise positioning. Instead of the whole network to confuse a variety of copy and paste spider
The chain may be king?
Outside the chain is king era has passed, if there is a careful study of each big search engine algorithm rules SEOER will know, now the chain effect far than the inner chain and conditions are more and more demanding. I’m not saying the chain had no effect, and in view of the current situation, the chain will cause the phenomenon to make ends meet. We from the perspective of content marketing, a lot of Web site through the chain to vote on the way you can get a good flow. Again, when we do content, if you can reasonably layout within the chain, improve the user experience effect, but also directly affect the ability to retain customers, can guide users to click.

Top Marketing Manager Grasp the opportunity to enter the market

Top Marketing Manager (Harvard Business School MBA latest Core Curriculum – Marketing Manager), a book had this to say: Strategy “early occupation of the market” is based on the belief: from a larger market share and excellent distribution channels, product range and product quality point of view, the Blazers continued possession advantage. For many new products, customers began to take an uncertain role in product performance and characteristics of the product value. Blazers were able to follow their own taste to cultivate customer preferences, for customers to assess their products latecomers determine the reference standard, pioneering products are often similar products in the whole prototype or “original” products.
Is a relatively novel when pioneering products in the market, and thus attract more newcomers than customers and dealers attention. Moreover, its pioneering products will not be disturbed competitors. Even in the long run, newcomers must continuously spend more in advertising, in order to achieve the same effect with the Blazers.
Blazers able to distribute development of standards, occupy the best location or selection of the best dealers, so you can more easily close to the customer. The first pioneering product has become a trusted brand opportunities. Later would have to convince consumers to bear never tried to convert to a quality brand is still unknown costs and risks.
In the many industrial markets, particularly in the product technology is relatively complex and requires a vast inventory of products and accessories, the dealers do not want to undertake the second or third phase of goods arise.
The value of many high-tech products to customers depends not only on the performance of the product, but also on the total number of users. For example, the value of the videophone will depend on the number of users of the same or a compatible system. Blazers apparently have the opportunity before competitors enter. Lay a large installed base. This reduces the ability of newcomers to introduce different products.

Top Marketing Manager Understanding of customer goods and Usage

Within the region through understanding customer usage of goods, we will be able to know who the main contenders are, but also what is the reason for further research customers prefer to buy competitor products is also the company’s customers to understand their own situation, to do a good job Marketing services and do preparatory work again.
A good credit life insurance company salesman, when he carried out the insurance marketing work found that if the company has employees become his policyholders, marketing’s job would be easier; on the contrary, the marketing of life insurance is more difficult. It found that the law, he soon would have a lot of insured customers.
Therefore,top marketing manager the marketing manager only clear understanding of industry conditions in the region, but also a clear understanding of the situation in the region customers for the use of the product, in order to find the focus of marketing.
In the past, the carpet manufacturers think people have their own homes, especially those just purchase residential people, it is their customers. However, the young couple bought a house, but no spare cash to purchase luxury goods, so they will buy the carpet after the time to push, even if they never buy the carpet. Carpet industry reviewed the “Who are our customers, who should be our customers”, and found them to succeed, they should transfer target, find those batches residential builders. Batch residential builders should be their only customer. Because builders such as in the construction of residential, put carpet column in the house, it will be more profitable. Change this view also expressed carpet marketing, small piece carpet should transfer to the “wall to wall” big carpet up. Past building commercial rugs, laying floors shall lighting, and the use of “wall to wall” carpet laying and cost savings will be able to polish the floor – Anti relatively low cost results, but it seems it is more noble.
Carpet manufacturers also found that the average family purchase carpet, often all raise a large sum of money: why not replace them with a monthly payment solutions? Therefore, they began trying to contact the lending institutions, especially government agencies to undertake the loan business. Finally, they will also increase their product re-design, so builders can provide homeowners purchase.
This story speaks to solve the “Who are our customers,” the problem, usually marketing is always able to find a number of customers.
Most businesses, at least there are “two kinds of” customer. Customers such as carpet manufacturing is the “two kinds of” One is the builder, one is the owner. As long as they can buy the product, they will buy. Another example is the manufacturer of some consumer goods, but also at least two customers: a housewife; a grocery store. If you do not want to say there is a grocery store stock, it is in vain to buy a housewife, on the contrary, if the housewife does not buy, then the grocery store even less willing to high merchandise display rack, also useless.
Therefore, market analysis, marketing manager, after understanding the customer must be the best choice, the most favorable marketing focus jumped out marketing work.