Tag Archives: Interest

Top Marketing Manager Primary distribution is a win-win cooperation

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With the advent of mass production, production is increasingly concentrated in a few factories, few factories produce large quantities of standardized products and achieve greater economies of scale. However, when the scale of production trends continue, a factory or a company’s product sales capability must be difficult to meet the huge expansion of production capacity, distribution problems will inevitably arise.
In modern markets, compared with the production of products, purchases of most products is relatively much less. Industrial products or household goods are manufactured by different vendors numerous product composition. Deliver products to the final consumer is the distribution task. Distribution method chosen by the company must be able to reflect the image and the nature of the product itself. A jam manufacturer intends to expand the market will not be able to sell only through Ford Hotspur and Meissen operated stores, expensive and because the unique fragrance can not be sold in the energy market, and should be sold in stores.
Production requirements of large-scale, mass, and marketability over a wide geographical area is small quantities purchased. Diverse and not fixed. The increase in distribution costs can not be greater than the cost advantage of mass production, economies of scale can not because the distribution network is not suitable for a product and a market loss. Min depends on product supply and sales, the manufacturer through the distribution made him the products to capture the market.
In order to achieve volume sales, Microsoft has adopted the most effective but also the most controversial innovative promotions, namely the manner processor transfer permission for distribution, to repel the opponent’s goal. In 1988, Microsoft began to particularly low royalties to hardware company MSDOS, on condition that the requirements of hardware companies according to sales charge, regardless of whether the MSDOS and each computer with the sale. Such contract terms to simplify the calculation method, and reduces the difficulty of forecasting. Microsoft provides only one piece of software to hardware companies master disc, which can be easily copied. Without having to save the record, and without paying royalties, but Microsoft can keep abreast of the company’s computer hardware (processor) sales. This approach allows Microsoft products sell up immediately, plus hardware companies hope to get sales discounts rather than integration with other software, to further ensure Microsoft’s market dominance.
Traditional distribution goal is simply to sell out as much as possible through intermediaries or direct marketing of their products. Since this goal is generally only consider the company’s own profits, while ignoring or harm the interests of distributors, will eventually harm the interests of the company.
Distribution theory of modern thinking win-win cooperation for guidance. Therefore, the company is no longer just a modern economy, but also a social entity, the nature of marketing has changed fundamentally; it is not only for the company’s goals, but also for the distributors service.
The company and distributor relationships based on interest on. For both the true distribution of mutual benefit. Therefore, the top marketing manager In developing the distribution targets. We should first understand where the interests of both sides to seek a community of interests of both sides. And efforts to make the common interests of both sides can be maximized or satisfaction of.

Social marketing concept

The societal marketing concept is considered in the marketing activities social and ethical issues of marketing ideas.
Environmental degradation, resource shortages, explosive population growth, world famine and
In an age of poverty, social services neglected marketing concept is not a suitable
When business objectives? A knowledge, services and meet the needs of individual consumers
Did a very good business. Must be able to meet our customers and
The long-term interests of the community? Social marketing concept holds that the enterprise’s task is to determine the
Customers ‘ needs, desires and interests and help to protect or improve the social welfare
Ways, can be more effective and more profitable than competitors to provide customers with the expectation of producing
Product satisfaction.
Therefore, marketing managers must balance the needs and evaluation of corporate profits, consumer
The relationship between foot and the public interest.
Have a social fresh marketing ideas with examples to the contrary, Hamburger fast-food industry
For food and delicious, however it doesn’t have nutrients, hamburgers with high fat content, restaurants for sale
Fried foods and meat pies contain too much starch and fat, and that, in
Is not used when convenient packaging for sale, which results in an excess of packaging waste. Meet
Consumer demand, the restaurants may harm the health of consumers, and pollution
Dyeing environment.
Instead, some companies such as McDonald’s, KFC and the practice of social business
Pin the concept of environmental protection and health, beyond it at full speed, and achieved remarkable sales
Amount of sales and profits.
And social services to consumers, can enable a company to become the most respected
Enterprises, but also to become a profitable enterprise. Social marketing is the marketing warfare
. One of the most important concepts, as the body responsible for marketing managers for decision-making and management is not available
Do not attach importance to that.
In General, at the time of marketing management, Marketing Manager, must be taken into account to
On the factors, the efficiency, effectiveness and harmonizing social responsibility, really
To handle the demand.