Category Archives: Relationship Marketing

Top Marketing Manager To grasp the marketing opportunities

Understanding of the current marketing opportunities, must go to grasp.
top marketing manager Marketing guru Philip – Kotler the marketing opportunities is defined as:. “The company has to have a big opportunity to profit in the premise, to meet customer needs and areas of interest,” he believes that attractive market opportunities, as the following several factors availability: the amount of potential customers, purchasing power of potential customers, potential customers eager to buy, and so the degree. Marketing opportunities exist in the marketing staff to find out when a group of a large number of people, and of their needs can not be met. For example, Ray Kroc While noting that there are many people eager to get a fast food service, inexpensive, delicious, and BU after induced sexual tastes, he had an idea to the creation of McDonald’s. Before the advent of McDonald’s, the market has no one to provide these unique services. Because of his grasp market opportunities, and thus succeeded in one fell swoop.
Opportunities everywhere, but only a marketing mind, a keen sense of smell to find people and seize this opportunity to dominate the market. Concerning the opening of IKEA furniture store, it is to grasp the opportunity marketers another example.
After the Second World War as a young Swedish born Kamprad observed that many families can not afford due to the high price and the Swedish-made furniture, and the reasons for high prices, partly because the furniture itself high quality, partly because of the lack of positive competition among furniture retailers earn very high profits. Therefore, many families had to bear high interest loans, or buy poor quality imported furniture. This family needs is an excellent marketing opportunity.
To capture this Houkanpula can immediately identify a substantially lower cost method to provide high-quality furniture.
He took cost reduction strategies to achieve their marketing objectives. His low-cost strategy is:
(1) Company with retail as the main approach, and to a large number of large orders to buy or way to get lower prices.
(2) Furniture design must be modular and must be delivered to his business base directly from the manufacturer, Ethernet amplitude save on shipping costs.
(3) Customers can browse the display between shows modular furniture, choose their favorite combination, identify a specific combination fitting in self-service warehouse, and drove home on their own, save the cost of delivery.
(4) a combination of furniture by the customer themselves, saving manufacturers and furniture line combination further costs.
Huge profits (5) with respect to the traditional Swedish furniture line less marketing strategies, IKEA (Kamprad) dealership adopted a puerile way.
More of these practices make IKEA (Kamprad) price 20% cheaper than competitors, but still substantial profit.
Through this opportunity, the young Kamprad founded IKEA furniture brand famous play, play to win the majority of the furniture marketing.

Top Marketing Manager Grasp the opportunity to enter the market

Top Marketing Manager (Harvard Business School MBA latest Core Curriculum – Marketing Manager), a book had this to say: Strategy “early occupation of the market” is based on the belief: from a larger market share and excellent distribution channels, product range and product quality point of view, the Blazers continued possession advantage. For many new products, customers began to take an uncertain role in product performance and characteristics of the product value. Blazers were able to follow their own taste to cultivate customer preferences, for customers to assess their products latecomers determine the reference standard, pioneering products are often similar products in the whole prototype or “original” products.
Is a relatively novel when pioneering products in the market, and thus attract more newcomers than customers and dealers attention. Moreover, its pioneering products will not be disturbed competitors. Even in the long run, newcomers must continuously spend more in advertising, in order to achieve the same effect with the Blazers.
Blazers able to distribute development of standards, occupy the best location or selection of the best dealers, so you can more easily close to the customer. The first pioneering product has become a trusted brand opportunities. Later would have to convince consumers to bear never tried to convert to a quality brand is still unknown costs and risks.
In the many industrial markets, particularly in the product technology is relatively complex and requires a vast inventory of products and accessories, the dealers do not want to undertake the second or third phase of goods arise.
The value of many high-tech products to customers depends not only on the performance of the product, but also on the total number of users. For example, the value of the videophone will depend on the number of users of the same or a compatible system. Blazers apparently have the opportunity before competitors enter. Lay a large installed base. This reduces the ability of newcomers to introduce different products.

he task of marketing from the marketing manager can not afford only

In actual operation, to make a marketing point of view is limited, it is only one company in the sector. In fact, the company’s marketing department is an agency of marketing and the implementation of the idea of marketing behavior. However, if management marketing marketing manager who only Lazi, the company probably will fall badly, even if the company has the industry’s best marketing manager, may still be lost in the market. Because marketing is a comprehensive company involved in systematic work, we need to collaborate in various sectors. Marketing managers are marketing managers, marketing task but can not just be borne by the marketing manager.
In some companies, many top executives of the company for the height of the failure rate of new products, the cost of advertising and sales rising, the market share of stagnation or decline, gross profit recession, as well as other signs of poor market performance and feel satisfaction. They are often seen as blindly blame the marketing manager, in fact, these ideas are one-sided.
Marketing guru Kotler had in the book include some of the president for marketing managers do not understand or dissatisfaction:
1993, KUB Jianye business management consultant to the company’s total planted 100 to do the survey, many of whom believe that the company’s marketing manager, “has failed and too wishful thinking.”
1993, report published by McKinsey consultants noted that many believe that the president of the company’s marketing manager, “the lack of imagination, seldom think of new ideas, but not forever express ideas and plans.”
In 1994, a report Booz Allen Hamilton published by the company, most top executives on the “brand managers have been unable to grasp the reality of the business,” warned the situation.
This can be seen, president of the marketing staff is not a minority but a well disappointed more common phenomenon. In fact, for this situation it is because of the marketing manager of responsibility or capability misunderstanding, or a marketing manager there are unreasonable expectations.
Hui, one of the founders of computer bitter David. Puck wisdom saying:. “Because marketing is too important so that tasks can not be responsible for the marketing of the marketing department alone.” This means that late, then not only the task of marketing or the burden borne by the marketing manager.